Monday, February 28, 2011

UI&U Launches Promise Campaign

Inspired by what motivated UI&U students to finish their degree, billboards feature UI&U graduates

CINCINNATI – One promised her mother. Another promised her child, and another promised himself. Billboards promoting Union Institute & University (UI&U) that show UI&U graduates with the tagline “Because I promised…” will be featured in Cincinnati from March 1 until April 31 (and again in July and August) as a part of the university’s “Promise” campaign. The university will also run ads in print and on radio.

“As we talked to Union graduates about why they returned to school, we found a common thread: Many were motived by reasons other than improving their chances to get a better job,” said Jon Mays, Vice President for Enrollment at Union. “Our students are typically older and have lived lives. They are often motivated by something more personal. In many cases, the promises they made to parents, their unfulfilled dreams, and the example they want to set for their children kept them inspired as they balanced their educational pursuits with family and work responsibilities.”

UI&U’s Promise campaign will begin in Cincinnati, but Mays said the campaign could extend to the other centers. The university’s administrative headquarters are in Walnut Hills, and the private, non-profit university also has locations in Brattleboro and Montpelier, VT, Miami, and in Los Angeles and Sacramento, CA.

The billboards will be featured on roads and highways throughout Cincinnati, including I-75 northbound, I-71 southbound at the Smith-Edwards Road exit, and on State Route 747. For more information about UI&U’s Promise campaign contact PR manager Nicole Hamilton at or 513.487.1194.

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