Thursday, January 29, 2009

UI&U Launches New Web Site

UNION INSTITUTE & UNIVERSITY LAUNCHES NEW WEBSITE designed to change your thinking about higher education;
reflects recent changes at UI&U

Cincinnati, OH – Union Institute & University (UI&U), today launched its newly designed Web site, Under the banner, “Change Your Thinking,” the innovative new Web site showcases the university’s wide array of undergraduate, master's, and doctoral degree offerings, and provides access to other university services, including financial aid, courses for visiting learners and non-credit lifelong learning courses.

Union President Dr. Roger Sublett said the new Web site is timely, considering the competitive market and the university’s recent launch of three innovative doctoral programs, the expansion of UI&U's undergraduate majors, and the success of UI&U’s Master of Arts Online program, one of the university’s most popular degree programs. In addition, the university has renewed its focus on customer service and accelerated degree completion. “In these difficult economic times, working adults are looking for ways to integrate their lives with their learning, as well as make themselves more attractive to their current or prospective employer,” said Dr. Sublett. “Whether they are seeking to further their professional development, returning to complete an unfinished degree, or fulfilling a lifetime goal, Union Institute & University provides affordable and accessible options for degree-seeking adults. Our new Web site will help drive our mission and vision.”

Designed by Cincinnati-based advertising agency, the Creative Department, provides simple and intuitive navigation for prospective learners to quickly find the program that best fits their location, their schedule, and their learning style. Steve Deiters, partner and creative director at the Creative Department, said most adults have preconceived notions of how college is supposed to work, “They think, “‘I can't afford to go back to college,’ or ‘I don't have the time to take off work,’” said Deiters. We found a creative way to communicate how Union Institute & University very uniquely challenges the conventional learning process. It's time to change your thinking – about your own education.”

The site highlights selected current students and alumni and describes how Union changed their thinking – about their education and their lives. According to UI&U’s Web manager Mark Stevens, the site reflects the best Union has to offer – and in an intuitive and informative method. “Information about Union’s degree programs are only two clicks away,” Stevens said. “Detailed information about financial aid and the online ‘anytime’ application is available on every page.”

The original “university without walls,” UI&U was founded in 1964 as an accredited private, non-profit institution of higher learning where working adults have the opportunity to pursue a degree regardless of where they live and work. By providing academic programs that are flexible, affordable, customizable, and empowering, UI&U provides degree paths for professional adults to advance their careers without interrupting professional, family, or community commitments.

Founded in 1992, the Creative Department is an award-winning ad agency that has built business by breathing life into brands and framing communications in compelling ways Рwhether traditional, interactive, or guerrilla. Their portfolio includes advertising campaigns for clients including The BMW Store and Schmitt Șhne Reisling, Web site launches for Silkflowers and i-wireless, as well as local initiatives with Busken Bakery, the Fine Arts Fund, and several divisions of Procter & Gamble. For more information, please visit

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